TangerLivraison · Home delivery · Tangier. A brand and a website where the basket leaves on WhatsApp
Brand identity and website for a delivery service in Tangier: a catalogue of restaurants, shops and pharmacies, a basket sent as a WhatsApp message, a dashboard for the team and ongoing SEO.
- Services
- Brand identity, Website, SEO
- Year
- 2026
- Status
- Live at tangerlivraison.ma · SEO work ongoing
The need
In Tangier, people already order a delivery by writing on WhatsApp. The service wanted to keep that habit but stop retyping everything by hand: let customers choose for themselves in a real catalogue, get the price right, and keep every order in one place for the team. It also needed a brand people recognise and pages people find on Google.
Our approach
A brand you recognise from a distance. The logo is a T drawn as a courier's helmet. A bright orange for the brand, a midnight-blue ink for text, and green kept for anything to do with WhatsApp: the send button, the confirmation. The same system dresses the website, the WhatsApp avatar and the favicon.
A catalogue, then a message. The visitor picks a category (restaurants, pastries and cafés, groceries, pharmacy, flowers), opens a shop and fills a basket with each dish's options. On ordering, the site saves the order, gives it a reference and opens WhatsApp with the message already written. The price is worked out by the server, not by the customer's phone, and payment is on delivery.
- Custom errand: a delivery slip where you say where to collect, where to deliver and what. The price is confirmed on WhatsApp before the courier leaves.
- On-duty pharmacies: today's list, taken from the schedule the team uploads, with the nearest pharmacy.
- Four languages: French, Arabic (right to left), English and Spanish, with the same page addresses.
- Search: a dish, a shop or a medicine, right at the top of the home page.
A dashboard for the team. Orders arrive in one queue with their steps, from the message received to the delivery. The team also enters orders taken by phone there, keeps the catalogue up to date (shops, menus, options, photos) and sets the WhatsApp number, opening hours, prices and zones itself.
SEO that starts from real searches
Before writing the pages, we measured what people in Tangier type into Google: “livreur Tanger”, “livraison pharmacie de garde”, “fleuriste Tanger”… Each group of searches has its own page. A page with no shop to show stays out of Google rather than padding the site. The SEO work continues after launch.
What we delivered
- Logo, colours, WhatsApp avatar, favicon and brand export files
- Public site: home, five categories, shop pages with menus and options, search
- Basket and order sent on WhatsApp, with a reference and a price worked out by the server
- “Courier in Tangier” page with a custom errand slip
- Today's on-duty pharmacies, from the schedule the team uploads
- Site in French, Arabic, English and Spanish
- Dashboard: orders, customers, catalogue, team, cash and settings
- Keyword research, a page per type of search, structured data, sitemap and llms.txt
- Ongoing SEO after launch (Search Console, fixes, new pages)
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